Economics of international business : a new research agenda / Mark Casson.
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TextPublication details: Cheltenham, UK ; Northampton, Mass. : Edward Elgar, c2000.Description: xi, 317 p. : ill. ; 24 cmISBN: - 1840643552
- 9781840643558
- 338.8'8 22
- HD2755.5 .C3916 2000
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Includes bibliographical references and index.
Building on his previous book, "The Organizational Business", the author shows that with suitable modifications, the methods of economics can be used to analyze all these issues in a rigorous way. The tools of 'business strategy' are too clumsy to address the more subtle issues, whilst descriptive approaches fail to bring key issues into sharp relief. This book is indispensible reading for all researchers and practitioners in the international business field as well as economists and academic alike.
rpm 27/06/14
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