International business strategy in emerging country markets : the institutional network approach / Hans Jansson.

By:

Jansson, Hans

Material type: Text

TextPublication details: Cheltenham, UK ; Northampton, MA : Edward Elgar, c2007.Description: xxiii, 286 p. : ill. ; 24 cmISBN:

1845427882 (hardcover)
9781845427887 (hardcover)

Subject(s):

DDC classification:

658.4'012 22

LOC classification:

HD2932 .J355 2007

Summary: This book outlines and develops an integrated and pragmatic socio-economic approach towards undertaking effective MNC strategy in emerging country markets.

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Includes bibliographical references (p. 261-276) and indexes.

This book outlines and develops an integrated and pragmatic socio-economic approach towards undertaking effective MNC strategy in emerging country markets.

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