Business research methods /
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TextPublication details: Mason, OH : South-Western Cengage Learning, c2010Edition: 8th ed / International editionDescription: xxii, 674 pISBN: - 9781439080702 (pbk)
- 1439080704
- 658.4'03'072 BUS
- HD30.4 .Z54 2010
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Rev. ed. of: Business research methods / William G. Zikmund. 7th ed. c2003.
Includes bibliographical references (p. 661-667) and index.
Provides comprehensive coverage of business research. This title features student-friendly design that contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. It is suitable for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
oif 21/05/13
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